Description
MARK 412. RETAIL MANAGEMENT. An in-depth look at the dynamic field of retail marketing. A balanced blend of theory and application (using current examples) will help students learn how to analyze and develop effective retailing strategies. Emphasized topics include buying, merchandising, and selling functions; inventory, financial, and employee management; and targeting, location and promotion objectives. Study also investigates inherent ethical issues and discusses how Christian principles can be applied. Prerequisite: Marketing 104 and junior or senior standing. Semester course, three hours.