Description
MARK 319. CONSUMER BEHAVIOR. An examination of consumer decision-making in the marketplace, emphasizing the effects of internal factors such as motivation, personality, learning, emotion, and attitudes; external factors such as culture, subcultures, reference groups, demographics, and social status; and the steps in the consumer decision-making process. The course incorporates an examination of what it means to be both a Christian and a consumer. Prerequisite: Marketing 104. Three hours.