Description
MARK 104. PRINCIPLES OF MARKETING. An introduction to the terms and concepts used in marketing. Study focuses on all aspects of the marketing process, including market analysis and information, consumer and business buying behavior, marketing strategy, the marketing mix, and legal and ethical issues. Discussion covers global, digital, and sustainability implications. The goal is to understand key basic marketing concepts and be able to practically apply knowledge to marketing decisions. Discussion also incorporates the application of Christian values in the workplace. Semester course, three hours.