INTERNATIONAL MARKETING (INBS 416)
Term: 2019-2020 Spring Semester
Schedule
Mon, 6:30 PM - 9:00 PM (1/20/2020 - 5/12/2020) Location: MAIN HAL 209
Description
INBS 416. INTERNATIONAL MARKETING. An introduction to marketing management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: International Business 205. Semester course, three hours.