Description
ENTR 426. MUSIC MARKETING. This course will provide students with an overview of key music marketing principles, terms, and practices, which together form the foundation for all music marketing plans. Students will dig into the key areas of opportunities for musicians, including publicity, advertising, promotion (online and traditional), digital distribution, touring, licensing/synch, and radio. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. In addition, they will learn marketing ideas to help them describe their vision, identify a market need, analyze an artist’s fan base, learn from their competitors, set marketing plan goals, and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. Students may only receive credit for one of Entrep