FAMILY, FRANCHISE, & SMALL BUSA MGT (ENTR 423)
Term: 2023-2024 Spring Semester
Description
ENTR 423. FAMILY, FRANCHISE, AND SMALL BUSINESS MANAGEMENT. An upper-level course that will focus on the dynamics of owning and operating family-owned businesses, franchise businesses and acquired small businesses. Appropriate for students anticipating working in a family business, students who are considering acquiring and operating a franchise business or students considering acquiring and operating an existing small business. Students explore the key management issues facing these types of business today including interpersonal relations, succession/transition, business functions of marketing, sales, financial management, etc., in the special context of the unique challenges and opportunities of the family-owned, franchise and small business. Students will hear from and interact with family, franchise and small business owners who have agreed to visit classes and share their experiences. Spring semester only, three hours.