Description
ENTR 328. CONTENT MARKETING. Students will probe the subject of content marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership and will acquire skills for use with practical web applications. Students will engage in a semester-long project using WordPress to publish Internet content for their own website idea, or for a company or organization, employing techniques learned in a class. The structure of the class will include two teaching sessions per week and a WordPress lab. Students may not receive credit for both Entrepreneurship 328 and Marketing 328. Fall semester only, three hours.