Description
COMM 405. SPECIAL EVENTS AND PROMOTIONS. This course offers an introduction to the principles and practices relevant to successful event planning. The course content will explore a variety of topic areas such as social and cultural phenomenon of special events, site selection, program planning, budgeting and sponsorships, vendor and volunteer staff management, and publicity. Through the process of researching, planning, coordinating, and evaluating events, students will learn how to design and execute events, meetings, conferences, and conventions for a variety of organizations including trade and professional associations, non-profit organizations, and corporations. Students may (under the direction of the instructor) opt to take this course a second time ONLY IF they actively participate as a leader in a new/ different role than in previous semester. Prerequisites: Junior or senior standing, or permission of instructor. Semester course, three hours.