Description
COMM 300. PUBLIC RELATIONS. Focuses on public relations theory, strategy, and techniques. The course emphasizes writing and developing public relations campaigns; theories of public persuasion; legal and ethical considerations; and crisis management and related issues. Students will develop a portfolio for a campus or community organization which will include: an overall campaign plan, news releases, a brochure, a speech, a print advertisement, a radio advertisement, and a final campaign presentation. Prerequisite: Communication Arts 135 or 235 recommended. Three hours.