INTERNATIONAL MARKETING (BUSA 416)
Term: 2003-2004 Acad. Year Spring Term
Schedule
Wed, 6:30 PM - 9:00 PM (1/19/2004 - 5/12/2004) Location: M
Description
BUSA 416. INTERNATIONAL MARKETING. An introduction to marketing management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: Business 305. Spring semester only, three hours.