Description
BUSA 415. STRATEGIC MARKETING. An in-depth exploration and application of marketing strategy in the small, medium, and large firm. Students will build upon the theoretical framework of consumer behavior and competitive analysis by developing applied marketing plans. While focused on marketing, the plans will also incorporate financial and management strategies. This is a capstone marketing class and requires the utilization of prior business course work and experience. Prerequisite: Business 204 and junior standing. Spring semester only, three hours.