BUSA 315 A - DIGITAL MARKETING

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Course Information

DIGITAL MARKETING (BUSA 315)

Term: 2013-2014 Fall Semester

Faculty

Tim Sweet
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Office Hours

  • Start Date: Sep 13 2016 4:00PM
  • End Date: Sep 13 2016 5:00PM
  • Single Date:
  • Weekly Days: Wednesday
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Office Hours

  • Start Date: Sep 13 2016 9:30AM
  • End Date: Sep 13 2016 12:00PM
  • Single Date: Jan 1 1753 12:00AM
  • Weekly Days: Tuesday Thursday
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Office Hours

  • Start Date: Sep 13 2016 3:00PM
  • End Date: Sep 13 2016 4:00PM
  • Single Date:
  • Weekly Days: Monday
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Office Hours

  • Start Date: Feb 9 2017 12:00PM
  • End Date: Feb 9 2017 1:00PM
  • Single Date:
  • Weekly Days: Monday Wednesday Friday
  • Note:


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Office Location

HAL 318E

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Campus Box

2865

Schedule

Tue-Thu, 8:00 AM - 9:15 AM (8/26/2013 - 12/17/2013) Location: MAIN HAL 304

Description

BUSA 315. DIGITAL MARKETING. This course provides an in-depth study of the rapidly growing and evolving area of digital marketing. In addition to understanding the basic components of digital marketing, students will focus on learning how specific areas of digital marketing, including the Internet, social media, and mobile technology can be utilized as integrated parts of a comprehensive marketing plan. Lecture, case studies, guest speakers, and in-class exercises will be utilized to provide understanding and relevancy of this key component within the marketing discipline. Prerequisite: Business 204. Semester course, three hours.