Description
MARK 504. MARKETING. This course is designed to provide students with a managerial perspective on the marketing principles and strategies necessary for success in a market-oriented business. Specifically, the course will focus on how an organization can benefit from creating solutions that meet customer needs through tools and practices in market research, This course is designed to provide students with a managerial perspective on the marketing principles and strategies necessary for success in a market-oriented business. Specifically, the course will focus on how an organization can benefit from creating solutions that meet customer needs through tools and practices in market research, product development, market segmentation, pricing, distribution, and promotion. Students will gain an understanding of how all elements of the marketing mix align to support a cohesive marketing strategy. Semester course, three hours.