Description
MARK 417. NEW PRODUCT DEVELOPMENT AND MANAGEMENT. This course encompasses a comprehensive study of the new product development and management process. It is intended for students who are interested in learning how new products and services are developed and managed. Since New Product Development is a cross functional discipline, the content is relevant for students preparing to lead an organization to understand customer needs, to innovate and translate those needs to new products and services, and to profitably grow a business. It incorporates case study analysis and/or project applications, discussions, presentations, and exposure to business professionals. Discussion incorporates key ethical issues and the application of Christian values in the workplace. Prerequisite: Marketing 104. Semester course, three hours.