Description
MARK 415. STRATEGIC MARKETING. This capstone marketing course utilizes business course work to date and enables students to demonstrate strategic marketing mastery and business application in three critical areas: 1) role of marketing in the development of successful strategies, 2) marketing opportunity analysis, and 3) developing, implementing, and managing strategic marketing programs. It applies marketing principles to real world situations through case study analysis and/or project applications, discussions, presentations, and exposure to business professionals. While focused on marketing, discussion will incorporate financial and management strategies. It also incorporates key ethical issues and application of Christian values in the workplace. Prerequisite: Marketing 104 and senior standing. Semester course, three hours.