Description
MARK 411. MARKETING RESEARCH. An introduction to the major areas of marketing research and information from a managerial perspective. Students will learn how to determine when and what type of market research to do, what objectives to pursue, and how to assess market research learnings. Incorporating market research within the context of market information, this course explores problem definition, research design, questionnaire development, sampling, interviewing, analysis, and reporting. It incorporates key ethical issues and application of Christian values in the workplace. Prerequisites: Statistics 131, Marketing 104, and senior standing. Semester course, three hours.