Description
MARK 315. DIGITAL MARKETING. This course provides an in-depth study of the rapidly growing and evolving area of digital marketing. In addition to understanding the basic components of digital marketing, students will focus on learning how specific elements of digital marketing, including websites, social media, and mobile technology can be utilized as integrated parts of a comprehensive marketing plan. Lecture, case studies, guest speakers, and in-class exercises will be utilized to provide understanding and relevancy of this key component within the marketing discipline. In addition, students will also explore ethical issues related to marketing in a digital world from a Christian perspective. Prerequisite: Marketing 104. Semester course, three hours.