FAMILY, FRANCHISE, & SMALL BUSA MGT (ENTR 423)
Term: 2017-2018 Spring Semester
Description
ENTR 423. FAMILY, FRANCHISE, AND SMALL BUSINESS MANAGEMENT. An upper-level course that will focus on the dynamics of owning and operating family-owned businesses, franchise businesses and acquired small businesses. Appropriate for students anticipating working in a family business, students who are considering acquiring and operating a franchise business or students considering acquiring and operating an existing small business. Students explore the key management issues facing these types of business today including interpersonal relations, succession/transition, business functions of marketing, sales, financial management, etc., in the special context of the unique challenges and opportunities of the family-owned, franchise and small business. Students will hear from and interact with family, franchise and small business owners who have agreed to visit classes and share their experiences. Three hours.