DIGITAL ENTREPRENEURSHIP (ENTR 409)

Term: 2010-2011 Spring Semester

Faculty

Tim SweetShow MyInfo popup for Tim Sweet

SweetTJ@gcc.edu

Office Hours

M  11am-12 noon, 2 – 4 pm
T   1-2pm
W  11am -12 noon, 2 – 4 pm
Th 10:45-11:45 am
F   By Appointment

Office Location

HAL 203 A

Campus Box

2865

Schedule

Mon, 6:30 PM - 9:00 PM (1/17/2011 - 5/10/2011) Location: MAIN HAL 116

Description

ENTR 409. DIGITAL ENTREPRENEURSHIP. This course will explore the foundational principles and essential components for launching a successful entrepreneurial endeavor on the Internet. The course will cover important topics related to Internet Entrepreneurship, including key entrepreneurial models, business concept development, opportunity analysis, advanced search marketing techniques, understanding user behavior, and creating a viable Internet model for business endeavors. Case studies and existing businesses will be examined in detail. Students will have the opportunity to study the journeys of successful Internet Entrepreneurs, to hear from experts in the field, and to create an original Internet business model in a team with other students. Three hours.