SEARCH ENGINE OPTIMIZATION (ENTR 330)
Term: 2016-2017 Spring Semester
Office Hours
M 11am-12 noon, 2 – 4 pmT 1-2pmW 11am -12 noon, 2 – 4 pmTh 10:45-11:45 amF By Appointment
Office Location
Campus Box
2865
Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/23/2017 - 5/16/2017) Location: MAIN HAL 214
ENTR 330. SEARCH ENGINE OPTIMIZATION. Students will explore the fundamental principles and best practices in the field of search engine optimization. They will learn and develop the essential knowledge and skills required to achieve favorable organic rank in the most important search engines and will become familiar with and interact with experts in the industry. Case studies and actual business scenarios will be examined in detail. Students will have opportunity to conduct SEO research for small businesses and non-profit organizations in a semester-long project. Students may not receive credit for both Entrepreneurship 330 and Marketing 330. Three hours.