CONTENT MARKETING (ENTR 328)

Term: 2019-2020 Fall Semester

Faculty

Tim SweetShow MyInfo popup for Tim Sweet

SweetTJ@gcc.edu

Office Hours

M  11am-12 noon, 2 – 4 pm
T   1-2pm
W  11am -12 noon, 2 – 4 pm
Th 10:45-11:45 am
F   By Appointment

Office Location

HAL 203 A

Campus Box

2865

Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/26/2019 - 12/17/2019) Location: MAIN HAL 114

Description

ENTR 328. CONTENT MARKETING. Students will probe the subject of content marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership and will acquire skills for use with practical web applications. Students will engage in a semester-long project using WordPress to publish Internet content for their own website idea, or for a company or organization, employing techniques learned in a class. The structure of the class will include two teaching sessions per week and a WordPress lab. Students may not receive credit for both Entrepreneurship 328 and Marketing 328. Three hours.