Description
ENTR 309. E-COMMERCE. This course will provide a foundation for understanding the essential components of a successful eCommerce system, including eCommerce strategy, target market analysis, search engine optimization, integrated marketing, web usability, payment processing, current technologies, data management and fulfillment systems. Case studies and actual business scenarios will be examined in detail, and students will have the opportunity to explore practical applications in the marketplace by working in teams to design and operate their own eCommerce ventures during the semester. Fall semester only, three hours.