E-COMMERCE (ENTR 309)

Term: 2011-2012 Fall Semester

Faculty

Tim SweetShow MyInfo popup for Tim Sweet

SweetTJ@gcc.edu

Office Hours

M  11am-12 noon, 2 – 4 pm
T   1-2pm
W  11am -12 noon, 2 – 4 pm
Th 10:45-11:45 am
F   By Appointment

Office Location

HAL 203 A

Campus Box

2865

Yvonne Joyce EnglishShow MyInfo popup for Yvonne Joyce English

EnglishYJ@gcc.edu

 

Yvonne J. English ‘97 Executive Director | The Center for Entrepreneurship + Innovation (E+I) Assistant Professor | Entrepreneurship Department   100 Campus Drive, Box #3004 | Grove City, PA 16127 p. 724.450.4029 | c. 480.518.5620 | Office Location: SHAL 202A www.gccentrepreneurship.com      LinkedIn

Schedule

Mon, 6:30 PM - 9:00 PM (8/29/2011 - 12/20/2011) Location: MAIN HAL 116

Description

ENTR 309. E-COMMERCE. TThis course will provide a foundation for understanding the essential components of a successful eCommerce system, including eCommerce strategy, target market analysis, search engine optimization, integrated marketing, web usability, payment processing, current technologies, data management and fulfillment systems. Case studies and actual business scenarios will be examined in detail, and students will have the opportunity to explore practical applications in the marketplace by working in teams to design and operate their own eCommerce ventures during the semester. This course is designated Information Literacy (IL). Three hours.