INTERNET CONTENT MARKETING (ENTR 308)
Term: 2014-2015 Fall Semester
Office Hours
M 11am-12 noon, 2 – 4 pmT 1-2pmW 11am -12 noon, 2 – 4 pmTh 10:45-11:45 amF By Appointment
Office Location
Campus Box
2865
Mon-Wed-Fri, 2:00 PM - 2:50 PM (8/25/2014 - 12/16/2014) Location: MAIN HAL 114
ENTR 308. INTERNET CONTENT MARKETING. Students will probe the subject of Internet content marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership, and will acquire skills for use with practical web applications. Students will engage in a semester-long project using WordPress to publish Internet content for a company or organization, employing techniques learned in class. The structure of the class will include two teaching sessions per week and a WordPress ?lab.? Fall semester only, three hours.