Description
ENTR 308. INTERNET CONTENT MARKETING. Students will probe the subject of Internet content marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership, and will acquire skills for use with practical web applications. Students will engage in a semester-long project using WordPress to publish Internet content for a company or organization, employing techniques learned in class. The structure of the class will include two teaching sessions per week and a WordPress ?lab.? Fall semester only, three hours.