ENTR 308 A - INTERNET CONTENT MARKETING

Course Information

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INTERNET CONTENT MARKETING (ENTR 308)

Term: 2012-2013 Fall Semester

Faculty

Tim Sweet
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Office Hours

M  11am-12 noon, 2 – 4 pm
T   1-2pm
W  11am -12 noon, 2 – 4 pm
Th 10:45-11:45 am
F   By Appointment

Office Location

HAL 203 A

Campus Box

2865

Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (8/27/2012 - 12/18/2012) Location: MAIN HAL 112

Description

ENTR 308. INTERNET CONTENT MARKETING. Students will probe the subject of Internet content marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership, and will acquire skills for use with practical web applications. Students will engage in a semester-long project using WordPress to publish Internet content for a company or organization, employing techniques learned in class. The structure of the class will include two teaching sessions per week and a WordPress ?lab.? Fall semester only, three hours.