LEAN LAUNCHPAD (ENTR 301)

Term: 2017-2018 Spring Semester

Faculty

Yvonne Joyce EnglishShow MyInfo popup for Yvonne Joyce English

EnglishYJ@gcc.edu

 

Yvonne J. English ‘97 Executive Director | The Center for Entrepreneurship + Innovation (E+I) Assistant Professor | Entrepreneurship Department   100 Campus Drive, Box #3004 | Grove City, PA 16127 p. 724.450.4029 | c. 480.518.5620 | Office Location: SHAL 202A www.gccentrepreneurship.com      LinkedIn

Schedule

Mon, 6:30 PM - 9:00 PM (1/22/2018 - 5/15/2018) Location: MAIN HAL 310

Description

ENTR 301. LEAN LAUNCHPAD. The Lean LaunchPad uses the Customer Discovery process and the Business Model Canvas to collapse the infinite possibilities of a startup into a set of solvable problems. Students will be taught how to use the information that they collect from customers to validate and/or invalidate their business model hypotheses. Throughout the course, the teams will modify their business models as they iterate, pivot, and/or restart their ideas. It provides real world, hands-on learning on what it?s like to actually start a company. This class is not about how to write a business plan. It is a practical entrepreneurial lab in which the goal is to create an entrepreneurial experience that includes the pressures and demands of the real world in an early-stage startup within the constraints of the classroom and with a limited amount of time. Students will work in teams, learning how to use a business model to brainstorm and test each critical element of a company. Students wil