Description
ENTR 201. LEAN LAUNCHPAD. The Lean LaunchPad uses the Customer Discovery process and the Business Model Canvas to collapse the infinite possibilities of a startup into a set of solvable problems. Students will be taught how to use the information that they collect from customers to validate and/or invalidate their business model hypotheses. Throughout the course, the teams will modify their business models as they iterate, pivot, and/or restart their ideas. It provides real world, hands-on learning on what it’s like to actually start a company. This class is not about how to write a business plan. It is a practical entrepreneurial lab in which the goal is to create an entrepreneurial experience that includes the pressures and demands of the real world in an early-stage startup within the constraints of the classroom and with a limited amount of time. Students will work in teams, learning how to use a business model to brainstorm and test each critical element of a company. Students wil