Description
COMM 305. PERSUASION THEORY. Explores a variety of media to ascertain the persuasive messages inherent in each genre. The course will familiarize the students with the processes of persuasion, methods of studying persuasion, the theories of persuasion, and ethical concerns about persuasion. The perspectives and tools developed should enable the student to develop effective message strategies in both professional and personal life. An excellent course for pre-professional majors and students involved in speech and debate. Prerequisite: Communication Arts 215. Three hours.