Description
BUSA 417. NEW PRODUCT DEVELOPMENT AND MANAGEMENT. This course encompasses a comprehensive study of the new product development and management process and is intended for students who are interested in learning how new products and services are developed and managed. Since new product development is a cross functional discipline, the content is relevant for students preparing to lead an organization to understand customer needs, to translate those needs to new products and services, and to profitably grow the business. Prerequisite: Business 204. Spring semester only, three hours.