INTERNATIONAL MARKETING (BUSA 416)
Term: 2011-2012 Spring Semester
Schedule
Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/23/2012 - 5/15/2012) Location: MAIN HAL 309
Description
BUSA 416. INTERNATIONAL MARKETING. An introduction to marketing management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: Business 305. Spring semester only, three hours.