INTERNATIONAL MARKETING (BUSA 416)

Term: 2007-2008 Spring Semester

Faculty

Dr. Jeremy J. DalleTezzeShow MyInfo popup for Dr. Jeremy J. DalleTezze

Schedule

Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/21/2008 - 1/28/2008) Location: MAIN HAL 301
Mon-Wed-Fri, 12:00 PM - 12:50 PM (1/21/2008 - 5/14/2008) Location: MAIN HAL 208

Description

BUSA 416. INTERNATIONAL MARKETING. An introduction to marketing management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: Business 305. Spring semester only, three hours.