INTERNATIONAL MARKETING (BUSA 416)
Term: 2005-2006 Spring Semester
Schedule
Mon-Wed, 3:00 PM - 4:15 PM (1/23/2006 - 5/17/2006) Location: M
Description
BUSA 416. INTERNATIONAL MARKETING. An introduction to marketing management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: Business 305. Spring semester only, three hours.