Description
BUSA 414. SALES. Students study the client-focused non-manipulative sales process and how high-performing achievement-oriented sales professionals are managed. Through the use of lecture, case discussion and interaction with practicing sales professionals, students learn and apply the principles of professional salesmanship and the role of sales management in the firm. Non-business majors may take the course with instructor?s permission. Prerequisite: Business 204. Fall semester only, three hours.