Schedule
Tue-Thu, 8:00 AM - 9:15 AM (8/31/2009 - 9/11/2009) Location: MAIN HAL 316
Tue-Thu, 8:00 AM - 9:15 AM (8/31/2009 - 12/22/2009) Location: MAIN HAL 316
Description
BUSA 411. MARKETING RESEARCH. An introduction to the major areas of research in marketing with attention given to problem definition, research design, questionnaire development, sampling, interviewing, and analysis to assist marketing management with the decision making process, using both theoretical and empirical concepts of marketing research. Prerequisites: Business 201, 203 and 204. Fall semester only, three hours.