Description
BUSA 325. BUSINESS ANALYTICS AND DECISION MAKING. Businesses today are dealing with an ever increasing velocity and variety of data. Beyond just crunching numbers, analytics in business today demands an understanding of the strategic role data can play in an organization, the capacity to draw insights from data, and the ability to broadly communicate findings to drive better business decision making. Through the use of lecture, case analysis, and hands-on exercises, this course will prepare business students for a data driven business world by highlighting fundamental analytical tools, outlining how technology enables and empowers business decision making, and by exploring cutting edge trends in business analytics and decision making. Prerequisite: Sophomore standing. Spring semester only, three hours.