Description
BUSA 315. DIGITAL MARKETING. This course provides an in-depth study of the rapidly growing and evolving area of digital marketing. In addition to understanding the basic components of digital marketing, students will focus on learning how specific areas of digital marketing, including the Internet, social media, and mobile technology can be utilized as integrated parts of a comprehensive marketing plan. Lecture, case studies, guest speakers, and in-class exercises will be utilized to provide understanding and relevancy of this key component within the marketing discipline. Prerequisite: Business 204. Semester course, three hours.