Schedule
Mon-Wed-Fri, 3:00 PM - 3:50 PM (8/31/2009 - 12/22/2009) Location: MAIN HAL 316
Mon-Wed-Fri, 3:00 PM - 3:50 PM (8/31/2009 - 9/11/2009) Location: MAIN HAL 316
Description
BUSA 204. PRINCIPLES OF MARKETING. An introduction to marketing theory and application. Study focuses on strategic planning and positioning, the marketing mix (product, price, promotion, place) and marketing ethics. Analysis of current marketing efforts is an integral part of the course. The goal is to teach students how to become both effective marketers and more informed consumers. Semester course, three hours.